Built on a unique model designed to holistically develop elite athletes, Drapac EF is dedicated to Redefining Success and has been since 2004.
We measure success not only by the medal around an athlete’s neck but also by the way they evolve, contribute and transition into society. The team understands its responsibility to ensure our members are equipped to become well-rounded citizens. This gives partners the opportunity to not only activate on excellence but also on things like joy, growth, health, education and sustainability.
According to a report by Repucom professional cycling partnership delivers substantial and efficient media exposure returns. The sport’s appeal is broader than ever before and title partnership creates unique opportunities to partners concerned about brand clutter in sport. Add the fact that the cycling is the new golf for networking and more and more people ride a bike for utility and the return on investment has great potential. Think about brand awareness and preference but also about CSR and employee engagement. From small local events to the worlds biggest yearly sporting event: the Tour de France.
We are looking to continue to grow in 2017 and become one of the dominant cycling teams in Australia. Our philosophy and the professional sport of cycling offer unparalleled opportunities to companies to include the team in their marketing, corporate responsibility and business development activities. We want to grow our philosophy on redefining success, and look for partners to join our journey.
If you want more information on a potential partnership feel free to contact us.